What's it all about?

Living well for less isn't just about great food. It also means making the most of the good things in life, sharing fun moments or maybe cooking memorable meals together. All without paying the earth for it.

Living well for less.
Now there's a crazy thought.

These are tough times for family budgets, no question about it. But wouldn't it be nice if you could still enjoy the little pleasures in life without paying over the odds?

We're not saying that our food will always be cheaper than other supermarkets (we'll never compromise our commitment to quality), but it will cost less than you thought at Sainsbury's.

That's because we're introducing new deals and ideas. Like the by Sainsbury's range, which has thousands of brilliant everyday products, all at great prices. We don't believe in just 'making do', especially at the dinner table.

Helping you live well for less

At Sainsbury's, we've always worked hard to help you live well for less. But now this idea is at the heart of everything we do. Over the last few years, hundreds of our colleagues have been busy thinking up new ways to make your life easier. From bringing you even better quality food at affordable prices, to offering more Fairtrade products than any major supermarket. The result is that we're more committed than ever to making your money go further - and to helping you live well for less than you thought at Sainsbury's every day.  

How do you live well for less?

It doesn't have to cost a lot to enjoy the little pleasures in life, and we know you've got lots of ways to live well for less. So we're asking the nation to tell us how they live well for less, every day.

Going for a long walk then tucking into homemade butties, playing five-a-side footie, flying a kite. What little things do you enjoy doing that don't cost the earth? Whether on your own or with friends and family, tell us how you make the most of life without paying over the odds.

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Products and values

You can feel good about the ingredients you put in your weekly shopping basket.

That's because we've been working hard over the last decade to put products and values like Fairtrade and sustainable fishing, at the heart of our business.

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