Save at Sainsbury's with Brand Match

When you shop instore with us you'll never pay more for brands than at Asda or Tesco. It's simple.

introducing brand match

Introducing Brand Match

Spend £20 or more, with at least one branded product in your basket, and we'll work out any difference in  the price compared with Asda and Tesco. If the same branded items could have been bought for less, we'll give you a coupon* for the difference.

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Frequently Asked Questions

  • What is Sainsbury's Brand Match?

    Sainsbury's Brand Match is a guarantee that if you could have bought an identical basket of branded goods (same size, flavour, colour etc) more cheaply in Asda or Tesco we will give you a Coupon at the till for the difference there and then, at the end of that transaction.

    The value of the Coupon we give will be the difference between the Sainsbury's price for your basket and the cheapest price in Asda or Tesco for an identical basket bought on the same day.

    You can then use the Coupon on your next shop.

    For information on how to qualify see question 2.

  • How do I qualify for a Sainsbury's Brand Match Coupon?

    You need to spend £20 or more in one transaction in a main supermarket and buy at least one branded product that is exactly the same (e.g. the same size, the same flavour, variety or colour) to the branded product on sale in Asda or Tesco. This is called a 'Comparable branded product' in our terms and conditions. (See the answer to question 8)

    You must be shopping at a main or self-scan checkout in a supermarket in order to experience this offer. (Some exclusions apply see terms and conditions)

  • Why is my shop not eligible for Brand Match?

    Your shop was not eligible, because it did not qualify for Brand Match for one of the following reasons:

    • You did not spend £20 or more in one transaction
    • The supermarket you used was not participating in Brand Match - see question 25
    • You did not purchase one comparable branded product -see question 9
    • Your shop was made online - see question 20.

  • How do you check Tesco and Asda prices?

    We collect prices by running a daily web scan of the Asda and Tesco home shopping websites using independent data provided by brandview.co.uk. These prices are sent to all our main supermarket stores every day.

  • How do I check that Sainsbury's price comparison is correct?

    We're confident that the information provided by our independent data provider brandview.co.uk which is used to calculate the Brand Match Coupon is accurate. However, if you have any questions about it  you can call us from 9am the day after you did your shop. 

    Make sure you have your receipt with you when you call - we'll need the information on it to check the details of your shop.

    Our Careline team are available on 0800 63 62 62 from 8am to 7pm Monday to Saturday and 10am to 4pm on Sunday.

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*Disclaimer

The maximum Brand Match Coupon value is £10. Brand Match excludes Sainsburys Centrals and Locals, online and a small number of stores listed in the Terms and Conditions.

Please note

If you went shopping today before 11pm your Brand Match information will be available by 9am tomrrow. Please come back then.

The maximum Brand Match Coupon value is £10. Brand Match excludes Sainsbury's Central and Locals, online and a small number of stores listed in the Terms and Conditions. Brand Match applies to comparable brands. For a definition of comparable and excluded products see  Terms and Conditions.

Any questions?

If you're having trouble using Brand Match or have any questions, see our FAQS or call our careline on 0800 63 62 62.Open from 8am - 7pm Monday - Saturday and 10am - 4pm on Sunday.

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