Got a question about Brand Match? You'll find answers to the most frequently asked questions. Terms and conditions apply.
Sainsbury's Brand Match is a guarantee that if you could have
paid less foran identical basket of branded products (same size,
flavour, colour etc) at Tesco or Asda, we will give you a coupon at
the till for the difference, at the end of that transaction.
The value of the coupon we give will be the difference between the Sainsbury's price for your basket and the cheapest price in Tesco or Asda for an identical basket bought on the same day.
You can then use the coupon on your next shop within the next 14 days.
For information on how to qualify, see Question 2.
You need to spend £20 or more in one transaction in a main
supermarket and buy at least one branded product that is exactly
the same (e.g. the same size, the same flavour, variety or colour)
to the branded product on sale in Tesco or Asda. This is called a
'Comparable branded product' in our terms and conditions. For
information on comparable branded products, see Question 7).
You must be shopping at a main or self-scan checkout in a supermarket in order to qualify for Sainsbury's Brand Match. (Some exclusions apply - see terms and conditions).
Our till technology will calculate how much all the comparable branded products (Kellogg's, Ariel, Coca Cola etc) in your shop cost in total. It will then calculate how much exactly the same products would have cost in Tesco and Asda (using the prices listed on their websites) if you bought them on the same day.
If the products would have been cheaper in either Tesco or Asda we will give you a coupon back for the difference at the end of your shop. If both Tesco and Asda would have been cheaper we will give you a coupon for the difference between what you paid and the cheapest competitor. When our prices are cheaper than or the same as both Tesco and Asda, we will not give you a coupon for money off your shop.
We take into account comparable lines where Sainsbury's are cheaper than Tesco and Asda and where Sainsbury's are more expensive than Tesco and Asda.
Please see an example comparison below:
This example is for illustrative purposes only. Prices will vary over time. Sainsbury's Brand Match comparison will be calculated daily using up-to-date information.
|No. bought||Product||Sainsbury's Price||Asda Price||Tesco Price||Notes|
|1||Cif Cream Lemon 500ml||£2.25||£2.34||£2.35|
|1||Persil Small And Mighty Non Bio Capsules 20 pack 20 Washes||£5.91||£5.98||£5.99|
|1||Shape Raspberry and Strawberry 4x120g||£1.50||£1.50||£1.50||Multibuy offer at Sainsbury's, Asda and Tesco - 2 for £2.00 (although only 1 bought)|
|1||Uncle Ben's Wholegrain Rice 500g||£1.96||£1.96||£2.09||Multibuy offer at Tesco - 3 for £3.00.|
|1||Shredded Wheat Biscuits 360g||£1.75||£1.68||£1.75|
|1||Kleenex For Men Tissues (100 Sheets Per Pack)||£1.94||£1.80||£1.75||Save offer at Tesco - Save 19p - Was £1.94, now £1.75. Multibuy offer at Asda - 2 for £3|
|1||Mr Kipling Angel Slices 6||£1.00||£1.12||£1.14||Save offer at Sainsbury's - Save 40p - Was £1.40, now £1.00|
|1||Robinsons Apple And Blackcurrant No Added Sugar 1L||£1.25||£1.25||£1.00||Save offer at Tesco - Save 25p - Was £1.25, now £1.00|
|1||Ocean Spray Cranberry Classic 1L||£1.31||£1.24||£1.26||Multibuy offer at Sainsbury's - 2 for £2.00. Multibuy offer at Asda - 2 for £1.60. Multibuy offer at Tesco - 2 for £1.50.|
|1||Toilet Duck Purple Wave||£1.48||£1.47||£1.30||Save offer at Tesco - Save 15p - Was £1.45, now £1.30|
|1||Herta Jumbo Frankfurters x4 360g||£2.45||£2.60||£2.44|
|Difference vs. Sainsbury's||£0.14 Sainsbury's is 14p cheaper than Asda||£0.23 Sainsbury's is 23p more expensive than Tesco|
So you would receive a coupon for £0.23
(Prices valid on 24 July 2011; obtained from tesco.com and asda.co.uk)
|Product||Sainsbury's Price||Asda Price||Tesco Price|
|Warburtons Wholemeal - Medium 400g||£0.70||£0.70||£0.70|
|Yazoo Chocolate Milk 1000ml||£1.20||£1.20||£1.20|
|Flora Buttery 1Kg||£3.80||£3.80||£3.80|
|Mccain Oven Chips, Crinkle 907g||£1.70||£1.70||£1.70|
|Heinz Baked Beans 150g||£0.42||£0.42||£0.42|
|PG Tips Pyramid Tea Bags X40 125g||£1.35||£1.35||£1.35|
|Mr Muscle Oven Cleaner 300ml||£2.60||£2.60||£2.60|
|Richmond Skinless Pork Sausages 12 319g||£1.75||£1.75||£1.75|
|Fairy Original Washing Up Liquid 450ml||£1.00||£1.00||£1.00|
|Daz Washing Powder Regular 1.7Kg||£5.00||£5.00||£5.00|
|Comfort Pure Concentrate1.5L||£3.30||£3.30||£3.30|
|Difference vs. Sainsbury's||£0.00||£0.00|
In this example, because there is no difference in prices, you would not have received a coupon for money off your shop.
(Prices valid on 24 July 2011; obtained from tesco.com and asda.co.uk)
We collect prices by running a daily web scan of the Tesco and Asda grocery shopping websites using independent data provided by brandview.com. These prices are sent to all participating main supermarket stores every day, so we can compare prices using Sainsbury's Brand Match technology.
We're confident that the information provided by our independent data provider brandview.com (which is used to calculate the Brand Match coupon is accurate). You can check the Brand Match calculation we made on your shopping on our Brand Match website. By entering your receipt details, or logging in with your Nectar card details, you can view the breakdown of the branded products you purchased, and how their prices compared to the prices at Tesco and Asda.
If you still have questions about it, you can call our Careline from 9am the day after you did your shop.
Make sure you have your receipt with you when you call - we'll need the information on it to check the details of your shop.
Our Careline team are available on 0800 63 62 62 from 8am to 7pm Monday to Saturday and 10am to 4pm on Sunday.
Branded products are products that do not have Sainsbury's name on them. Branded products include products such as Kellogg's Cornflakes, Ariel, and Coca Cola. Products bought from the deli, meat and fish counters or the Food To Go counter are treated as Sainsbury's own brand and are not comparable products.
For products not included in Brand Match see Question 8.
Comparable branded products are those branded products that are identical to one another. Any differences including, but not limited to, pack size, colour, variety or flavour mean that items are non-comparable and therefore will not qualify for Sainsbury's Brand Match.
No. Products in the following categories are not included in Sainsbury's Brand Match:
It is very difficult to assess which own label products are comparable with those sold by a competitor.
For example, we only sell Fairtrade bananas and other retailers sell non-Fairtrade bananas. Therefore bananas are not comparable between retailers.
Sainsbury's Little Ones Eco Baby Wipes (72) vs. Asda Little Angel Cotton Soft Baby Wipes (80) are not comparable because there are more wipes in the Asda pack and Sainsbury's wipes are biodegradable and Asda's are not.
Yes. We compare the prices of all comparable branded products (except those in the excluded categories) with Tesco and Asda, even if the products are on deal there.
For branded products to be matched to the promotional price in Tesco or Asda you must have bought the correct number of qualifying products.
E.g. if Coca Cola is on Buy One Get One Free in Asda then in order for our Sainsbury's Brand Match technology to compare the current Sainsbury's price with Asda's promotional price, then you need to have bought two bottles or more in Sainsbury's.
If you only bought one bottle in Sainsbury's then the technology will only compare to the single unit price in Asda.
The variant (e.g. size, colour, flavour or variety) bought in Sainsbury's needs to be on sale in Tesco and/or Asda for the promotion to be matched.
Although many promotions are included, we have to exclude the follwing promotions due to system limitations, because they include supermarket own-label lines or size of the product varies and therefore isn't comparable:
Further details are given in the terms and conditions which can be found either at the Customer Service Desk or on line at www.sainsburys.co.uk/brandmatch.
No. We match Sainsbury's prices and deals to prices and deals collected from tesco.com and asda.co.uk for comparable branded products.
In our Scottish stores we will match the Scottish prices and promotions on tesco.com and asda.co.uk on beers, wines and spirits.
Your shop was not eligible, because it did not qualify for Brand Match for one of the following reasons:
Prices and deals change daily in supermarkets, and most of our stores sell 10,000+ different products, which makes it very difficult to change our prices and deals to match our competitors on the same day.
By offering customers the difference back using coupon at the till, it means that we can make sure we are giving you great prices on your branded goods.
Morrisons do not display all of their prices and deals online, therefore we are unable to collect them on a daily basis, and unable to include them in Sainsbury's Brand Match.
Brand Match coupons will be issued in all main stores with the exception of:
Brand Match coupons will not be issued Online, at Petrol stations, Sainsbury's Local or convenience stores.
Our convenience stores don't have the technology necessary to operate Brand Match.
In the vast majority of our kiosks, petrol stations, cafes or at our Customer Service Desks we don't have coupon at Till printers, so cannot offer Sainsbury's Brand Match coupons when you shop there.
There are currently technical limitations which prevent us from being able to offer Sainsbury's Brand Match to our online grocery customers. We understand how frustrating this is for online customers and we are looking in to solutions.
Yes. The highest value Sainsbury's Brand Match coupon you can receive is £10. We are confident that very few, if any, customers will purchase branded products that in total are more than £10 more expensive at Sainsbury's than at Tesco or Asda).
You can redeem your coupon(s) in any of our stores, including Convenience and for non-fuel purchases in our petrol stations. The coupon can also be used for over the counter medication but not on prescriptions.
You cannot redeem your coupons on fuel, Online, Café/Restaurants, concessions e.g.Clarks, or in our Pharmacies if you are paying for a prescription.
Your coupon will be valid for 14 days. The 'valid until' date is printed on your Coupon. After this date the coupon expires and cannot be used.
In order to ensure that everyone is given an opportunity to buy branded items and we don't run out, Sainsbury's Brand Match coupons will only be issued to the first 10 purchases made of identical items. Where a promotional item is limited to X per customer that will be the maximum number we will include in Sainsbury's Brand Match. Please remember the maximum value of a coupon you can receive is £10 (see Question 21).
Our technology adds up the total cost of your branded shop at Tesco and Asda and compares that total with the cost of the products bought sat Sainsbury's. This process which takes into account comparable branded products which were cheaper at Sainsbury's may mean that you get a coupon for less than you were expecting, See Question 8 for further details of how our Brand match technology works.
Yes. More than one Sainsbury's Brand Match coupon can be used at once provided both coupons do not have the exact same value and are in date. For example, you can use a coupon for £1.10 and another for 30p at the same time but you can't use two coupons for 30p at the same time.
This is a technical limitation of our till system.
No. Sainsbury's Brand Match coupons cannot be redeemed for cash or gift cards.
No. Coupons can only be redeemed against transactions of an equal or higher value than the Coupon.
Yes. You will still receive all the other coupons you usually receive.
Yes, there is no requirement to have a Nectar card to take part in Sainsbury's Brand Match.
You won't have been able to use your coupon in the following situations:
There are a number of reasons why this may have happened:
There are a number of reasons why this may have happened:
If you didn't receive a coupon and you think you should have, you can use our Brand Match website to check. Simply enter the details on your receipt, or login with your Nectar card to check.
No. We are unable to give customers back their Sainsbury's Brand Match coupons once they have been processed at the checkout.
We recycle all of the Sainsbury's Brand Match coupons that have been redeemed, and the paper used to print our Brand Match coupons comes from certified, sustainable sources.
We are currently looking into ways in which we can give our customers non-paper based personalised offers in the future.
Unfortunately, you are unable to opt out of Sainsbury's Brand Match coupon. If you do not want to accept the coupon please ask the cashier to securely dispose of it for you.
Nectar points will be given on your complete shop, i.e. the value before your Sainsbury's Brand Match coupon is redeemed.
The Brand Match website is for viewing your recent shops and checking the Brand Match calculation that was carried out on your shopping, to help you understand the coupon you received, or why you didn't receive a coupon.
To check a single shop, you can use the details on the bottom of the receipt you received for that shop. To help you locate the codes, click in the boxes in step 2 of the homepage. The relevant text field will be highlighted on the example coupon.
If you've registered your Nectar card at nectar.com you'll be able to view all of the shops you've made over the last 8 weeks, where you used a Nectar card. Just log in to the site using your Nectar card number, and password.
You will be able to review a summary of all the Brand Match coupons you've received over those shops, and click each shop to view the specific details on how the Brand Match coupon was calculated.
To login with your Nectar card you will need to have registered your details at nectar.com. You will need to use your nectar.com password to login and view your recent shops and Brand Match summary.
If you have a Nectar card, but have not registered, go to nectar.com and follow the simple steps to set up your account. If you have forgotten your password, or are having troubles logging in, visit nectar.com, or call the Nectar helpline on 0844 811 0 811.
On rare occasions, the coupon printer may malfunction, preventing your coupon from printing.
If you think you should have received a money off Brand Match coupon, call our Careline on 0800 636 262. They will be able to check the transaction and if you are due a coupon, set this up to print next time you come instore.
If you are having problems with the Brand Match site, it may be for one of the following reasons:
The date your receipt was issued may prevent you from checking your shopping.
If you went shopping before 11pm today, you'll have to wait until 9am tomorrow to check your receipt.
If you went shopping more than 28 days ago, unfortunately your calculation is no longer available.
This may be for one of the following reasons:
If for any reason Tesco or Asda prices cannot be updated, or if there is a major error in the prices we collect for Tesco and Asda, we will continue to use the latest prices we hold for 7 days. On the 8th day we will stop issuing Sainsbury's Brand Match coupons.
Sainsbury's Brand Match is part of our regular pricing offer.