Terms and Conditions

Qualifying for Sainsbury's Brand Match

  1. To benefit from Sainsbury's Brand Match, you just need to buy 10 or more different items including at least one Comparable branded product in a single transaction in store (see Paragraph 3 for definition of 'Comparable branded product).
  2. If the exact basket of Comparable branded products could have been bought cheaper, on the same day, at Asda then you will qualify for a Sainsbury's Brand Match Coupon for the difference in price between Sainsbury's and Asda.

    Please see an example comparison below:

    It's worth noting that this is an illustrative example only and prices will vary over time. The Sainsbury's Brand Match comparison will be calculated every day using up to date information.
    Number bought Product Sainsbury's Price Asda Price Notes
    1 JS British Semi Skim Milk 4 Pint 2.272L £1.00 #NA  
    2 Benecol Strawberry Yogurt Drink 6X67.5G 405g  £3.80 £3.75 Multibuy offer at Sainsbury's: 2 for £6.50. Multibuy at Asda, 2 for £6.00  
    1 JS Loose Fairtrade Bananas £0.79 #NA  
    1 Heinz Baked Beans In Tomato Sauce 6X415g 2490g £3.50 £3.00 Save Offer at Asda: was £3.60 now £3.00
    1 Robinsons Apple And Blackcurrant Squash 1000ml £1.50 £1.00 Save Offer at Asda, was £1.59 now £1.00.
    1 Mcvities Hobnobs Chocolate 300g £1.00 £1.50  Multibuy offer at Asda: 2 for £2, but only 1 item was bought so the single price is compared.
    1 Oyster Bay Pinot Noir 75cl £11.00 £10.98  
    1 Innocent Orange Juice With Bits 1350ml £2.17 #NA  Asda do not stock the same size and flavour product
    1 Shreddies Original 750g £1.69 £2.00 Save offer at Asda: was £3.38 now £2.00. Save offer at Sainsbury's, was £3.39 now £1.69
    1 Novelle Soft Toilet Tissue x 4 £2.10 £1.82 Sainsbury's is £0.28 more expensive than Asda
      Difference vs Sainsbury's   £0.99  

    So from the above shopping list you would receive a coupon for £0.99.

    (prices valid on 11 August 2014; obtained from asda.co.uk)

  3. Comparable branded products are those products that are identical to one another. If there are differences, including but not limited to; pack size, colour, flavour or variety, then the products are deemed non-comparable.
  4. Remember that supermarket own label products are excluded from Sainsbury's Brand Match.
  5. You must adhere to any Sainsbury's bulk buy policies. In order to ensure that all our customers are given an opportunity to buy branded products, and to ensure availability of products is not impacted, Sainsbury's Brand Match Coupons are only issued on the first 10 items purchased of any Comparable branded product. Where certain promotional restrictions apply the number of products included in the Sainsbury's Brand Match calculation will be restricted to that promotional maximum.
  6. If your shopping qualifies for a Sainsbury's Brand Match Coupon you will receive your Coupon at the end of that transaction for use on your next shop.

    About Sainsbury's Brand Match Coupons  

  7. Sainsbury's Brand Match Coupons will be issued in all main stores at checkouts which have a Coupon at till printer, with the exception of:
  • Holborn, London
  • Tottenham Court Road, London
  • Warren Street, London
  • Mayfair, London
  • St Andrews Square, Edinburgh
  • Martineau Place, Birmingham
  • Glebe Centre
  • Nuthall Road, Nottingham
  • Penwortham
  • Crewe
  • North Ormesby

Please note that Brand Match Coupons will not be issued at the following tills: Pharmacy, General Merchandise, Kiosk, Photoshop, Cafes, Clothing desk and the Click and Collect desk.

Coupons cannot be issued Online, in petrol stations, Sainsbury's Local stores or Sainsbury's convenience stores. 

8. The maximum Brand Match Coupon value issued will be £10.
9. Coupons will be valid for 2 weeks from date of print and then expire. They are not redeemable after this date.
10. Coupons can only be redeemed against transactions of an equal or higher value than the Coupon.
11. Coupons cannot be redeemed for cash, a gift card or credit.
12. Coupons can only be used once and must be deposited at the till.
13. The Coupon cannot be reissued if lost, damaged or stolen.
14. Coupons cannot be redeemed against fuel.
15. Sainsbury's Brand Match Coupons are printed at the Coupon at till printer. All standard Coupon at till terms and conditions apply as featured on the reverse of the Coupon, with 3 exceptions:

. You do not need a Nectar card to qualify for, or to redeem, Sainsbury's Brand Match Coupons.
. Sainsbury's Brand Match Coupons are not redeemable Online.
. More than one Sainsbury's Brand Match Coupon can be used at once provided both Coupons do not have the exact same value and are in date. For example you can use a Coupon for £1.10 and another for 30p at the same time but you can't use two Coupons for 30p at the same time.

Standard Coupon at till Terms & Conditions
For store redeemable Coupons with a barcode, please hand Coupon to cashier or scan at self checkout - Coupon will be retained by Sainsbury's at the time of redemption. Coupons containing barcodes are not redeemable online. Coupons with an eCoupon code are redeemable online only; the code must be entered into the checkout page on sainsburys.co.uk and are not redeemable in-store. This offer is subject to availability. Any spend must be made in one transaction. Nectar card must be swiped with the Coupon and, provided all conditions are met, the amount specified will be deducted from your bill or the extra points specified will be credited to your Nectar account within 48 hours. Bonus Nectar points only apply to the amount shown on the Coupon. All Nectar multiplying offers apply to standard points only. Only one Coupon can be used against each item purchased. Only original Coupons will be accepted - photocopies and duplications are not eligible. Coupon is not transferable. This Coupon entitles you to the offer upon the terms displayed overleaf. Sale, auction or re-tendering of this Coupon or eCoupon for money or otherwise is strictly prohibited. The Coupon is redeemable as stated at Sainsbury's stores or sainsburys.co.uk only. Unless stated on the front of the Coupon, Coupons cannot be used for fuel, cashback, saveback, vending machines, ClarksT and other concessions and Restaurants / Coffee shops. Unless stated this promotion does not apply to certain products and services including Spirits and liqueurs, first stage baby milk products, National Lottery, Tobacco, gift Coupons, gift cards, prescription medicines, postage stamps, savings stamps, mobile phone Coupons, phonecards, e top-up, paypoint payments, charity products and car park tickets. If you wish to redeem a Coupon issued for any age related products, you must be aged 18 years or over. No change will be given. This Coupon has no cash value and it will not be exchanged for cash. Sainsbury's reserve the right to retract the offer at any time. Only one Coupon for this offer per transaction. If you have any comments or queries regarding this Coupon please call Sainsbury's Careline on 0800 636 262. The Coupon is and remains the property of Sainsbury's Supermarkets Ltd, 33 Holborn, London, EC1N 2HT. Sainsbury's Finance is a trading name of Sainsbury's Bank plc. Sainsbury's Supermarkets Ltd is an appointed representative of Sainsbury's Bank plc. Sainsbury's Bank plc, Registered Office, 33 Holborn, London, EC1N 2HT (registered in England No. 3279730), is authorised and regulated by the Financial Services Authority. Registered number 184514.

How we match Asda's prices

16. We compare our prices and deals to the prices and deals collectedmatch from asda.co.uk for Comparable branded products using independent data provided by BrandView.co.uk.
17. Alcohol prices and promotions in Scotland are specifically matched against Asda's Scottish prices.
18. Please note that we do not match against store specific discounts at Asda. In the unlikely event that a Comparable product is not visible on asda.co.uk we will not be able to include it in the comparison for Sainsbury's Brand Match.
19. All prices obtained from asda.co.uk are believed to be correct. However, on rare occasions there may be some errors, which we regret we cannot honour.
20. Where we collect different prices and promotions for the same item we will use the most frequently used price and/or promotion.
21. We update the Sainsbury's Brand Match system with prices from asda.co.uk daily.
22. If for any reason Asda prices cannot be updated we will continue to use the latest prices we hold for 7 days. On the 8th day we will stop issuing Sainsbury's Brand Match Coupons.

Categories not included in Sainsbury's Brand Match

23. There are products that we cannot incorporate into the scheme. Products in the following categories are not included in Sainsbury's Brand Match: 

  •  all electrical items including electrical health and beauty e.g. hair straighteners, electric toothbrushes, hair dryers, 
  • batteries, 
  • home ware e.g. Cookshop, crockery, cutlery, glassware, 
  • kitchen plastics e.g. Tupperware boxes,
  • greetings cards, 
  • BBQ and picnic accessories, 
  • home furnishings e.g. bedding, cushions, lighting, garden products and furniture,
  • entertainment e.g. CDs, DVDs, Blu-rays, computer games, books, 
  • hardware e.g. car care, DIY, cycle accessories, 
  • sports equipment, 
  • clothing including socks and hosiery, 
  • items from the Kiosk including tobacco and cigarettes, 
  • jewellery, 
  • prescription medicines from the Pharmacy, non medicine items bought from the Pharmacy such as diabetes and blood pressure kits, travel plugs, travel irons,
  • reading glasses and sunglasses, 
  • fuel, 
  • photo-processing, 
  • in store concessions (e.g. Clarks), 
  • items bought in the Café, 
  • mobile phones and e-top up cards, 
  • ink cartridges, 
  • toys, 
  • luggage, and
  • stationery
  • newspapers and magazines
  • baby feeding accessories
  • pet toys and accessories
  • beauty and beers, wines, & spirits gift sets
  • cosmetics, nail and lashes, hair/beauty accessories and fine fragrances.

 Some information on promotions

24. The Sainsbury's Brand Match comparison is based on what the customer actually buys.
This means that if you buy one bottle of Coca Cola 500ml at Sainsbury's for £1, and it is sold at Asda for £1, but is also on Buy One Get One Free at Asda, we will match the price paid in Sainsbury's against the single unit price at Asda (i.e. £1), not against the discounted price (50p). However, if you bought two bottles in Sainsbury's, we would match the promoted price at Asda i.e. £1 for two bottles.
The variant (e.g. size, colour, flavour or variety) purchased in Sainsbury's needs to be available in Asda for the promotion to be matched.
25. All promotions running in Sainsbury's that result in a discount being applied to Comparable products are included. If a Sainsbury's discount is applied across the whole basket (i.e. to both branded and 'Sainsbury's own label' products) then we will only take into account the element of the discount that is applied to the Comparable branded products when working out the price comparison.
26. Bear in mind that we will include all Asda promotions that are advertised on asda.co.uk, that apply to branded products only.
27. We are unable to take into account:
  • Asda promotions that apply to a whole shop, e.g £5 off if you spend £30 
  • Any promotion that includes Asda own-label lines (see paragraph 25 above). 
  • Promotions on:
    • newspapers and magazines, 
    • all electrical items including electrical health and beauty e.g. hair straighteners, electric toothbrushes, hair dryers,
    • batteries,
    • home ware e.g. Cookshop, crockery, cutlery, glassware,
    • kitchen plastics e.g. Tupperware boxes, 
    • greetings cards,
    • BBQ and picnic accessories, 
    • home furnishings e.g. bedding, cushions, lighting, garden products and furniture, 
    • entertainment e.g. CDs, DVDs, Blu-rays, computer games, books,
    • hardware e.g. car care, DIY, cycle accessories, 
    • sports equipment, 
    • clothing including socks and hosiery, 
    • items from the Kiosk including tobacco and cigarettes,
    • jewellery, 
    • prescription medicines from the Pharmacy, non medicine items bought from the Pharmacy such as diabetes and blood pressure kits, travel plugs, travel irons, 
    • reading glasses and sunglasses, 
    • fuel, 
    • photo-processing, 
    • in store concessions (e.g. Clarks), 
    • items bought in the Café, 
    • mobile phones and e-top up cards, 
    • ink cartridges, 
    • toys, 
    • luggage, and 
    • stationery
    • baby feeding accessories
    • pet toys and accessories
    • beauty and beers, wines, & spirits gift sets
    • cosmetics, nail and lashes, hair/beauty accessories and fine fragrances.
28. We do not take into account any % extra free promotions (as these are considered non-comparable products), bonus loyalty points promotions, category wide promotions, petrol promotions (e.g. spend £x and get xp off per litre of fuel purchased),or 'purchase x for a free product' offers e.g. 'buy Quakers oats and receive a free bowl'.
29. The price comparison is made against the price paid in Sainsbury's for all Comparable branded products including any savings from in-store promotions, but excluding savings made from the redemption of Coupons or the use of a Colleague discount card.
30. Sainsbury's Supermarkets Ltd reserves the right to end the promotion as set out in Asda's Prices - Paragraph 22 or in the case of any other event outside our control which means we cannot operate Sainsbury's Brand Match.

Our rights

31. In the event of Sainsbury's having to rely on the rights set out in paragraph 34, 35 and 36 we will notify customers immediately using notices in store.
32. Sainsbury's Supermarkets Ltd reserves the right to limit the number of Sainsbury's Brand Match Coupons issued to a customer in the course of a day.
33. Sainsbury's Supermarkets Ltd reserves the right to withhold the issuance and/or redemption of Sainsbury's Brand Match Coupons where we suspect that any false or fraudulent claim is being made or when our goodwill is being abused.
34. Sainsbury's Supermarkets Ltd reserves the right to remove individual Comparable products from Sainsbury's Brand Match.
35. If for any reason Asda prices cannot be updated we will continue to use the latest prices we hold for up to 7 days. If we have not been able to resolve the problem within 7 days on the 8th day we will stop issuing Sainsbury's Brand Match Coupons.
36. In the event of a major error being identified with the prices we collect from Asda.co.uk we will continue to use the latest prices we hold for up to 7 days whilst we investigate and resolve the issue. If we have not been able to resolve the problem within 7 days on the 8th day we will stop issuing Sainsbury's Brand Match Coupons.
37. Sainsbury's colleagues are eligible for Sainsbury's Brand Match Coupons. All comparisons will be made before the colleague discount has been applied.
38. We have tried to ensure that the information in the Frequently Asked Questions (FAQ) and the Terms and Conditions are aligned. In the event of any differences the Terms and Conditions apply.
39. Please note that the terms 'Coupon' and 'Voucher' are interchangeable words and have the same meaning when reading the Terms and Conditions, FAQs or any other promotional material.
40. Sainsbury's Supermarkets Ltd, 33 Holborn, London EC1N 2HT is the promoter. If you have any questions or queries please contact Sainsbury's Supermarkets Ltd on 0800 63 62 62. Opening hours 8am - 7pm Monday to Saturday and 10am - 4pm Sunday. You can also check online at www.sainsburys-live-well-for-less.co.uk/brand-match.