Live well for less every day with Sainsbury's

We'd like to help you live well for less than you thought at Sainsbury's every day. It's a simple idea, which means offering you great value, quality food. That's why we've developed four ranges so you'll find just what you're after instore: Sainsbury's basics,
by Sainsbury's
, Sainsbury's SO organic and Taste the Difference. It's also about enjoying time together with family and friends and making the most of life.
To help you live well for less than you thought at Sainsbury's, we're working hard behind the scenes to keep positive Sainsbury's values like buying British and Fairtrade at the heart of our business.

Meet our experts


Championing cheese from Britain and beyond

Meet queen of cheese, Win Merrells. Win understands that a good cheese needn't be expensive, and travels the UK discovering great-tasting and affordable cheeses you'll love.


Fresh from the meat counter

Introducing meat maestro Julien Pursglove. Master Butcher Julien is passionate about animal welfare, buying British, and getting great-value, quality meat by being clever with cuts.

About Live Well For Less

About Live Well For Less

  • Animal Welfare

    All of our fresh eggs meet the RSPCA's Freedom Food criteria.

    Animal Welfare

  • Fairtrade

    We sell 50% of all Kenya's Fairtrade coffee.


  • Buying British

    Over 80 of our stores get strawberries or potatoes directly from local farmers.

    Buying British

  • Sustainable Fish

    Our by Sainsbury's Fish Fingers are made with sustainable Atlantic cod fillets.

    Sustainable Fish

  • Woodland Trust

    Every time you buy Woodland eggs, chicken or turkey we make a donation to the...

    Woodland Trust

  • Organic Food

    We support British farmers by sourcing all of our organic chicken, pork, eggs,...

    Organic Food

  • Speciality Ingredients Producers

    Our authentic products sourced from around the globe.

    Speciality Ingredients Producers

  • Red Nose Day

    Our partnership with Comic Relief has been going strong since 1999.

    Red Nose Day

  • Active Kids

    Encouraging children to live healthier more active life.

    Active Kids

  • FareShare

    Donating over one million meals to disadvantaged people.


  • Local Charity

    Our Local Charity scheme gives customers and colleagues the chance to work...

    Local Charity

  • Poppy Appeal

    How to get involved with the Poppy Appeal and help The Royal British Legion...

    Poppy Appeal

  • Sport Relief

    Making a big difference to disadvantaged people.

    Sport Relief