Live well for less every day with Sainsbury's
We'd like to help you live well for less than you thought at Sainsbury's every day. It's a simple idea, which means offering you great value, quality food. That's why we've developed four ranges so you'll find just what you're after instore: Sainsbury's basics, by Sainsbury's, Sainsbury's SO organic and Taste the Difference. It's also about enjoying time together with family and friends and making the most of life. To help you live well for less than you thought at Sainsbury's, we're working hard behind the scenes to keep positive Sainsbury's values like buying British and Fairtrade at the heart of our business.
Meet our experts
Championing cheese from Britain and beyond
Meet queen of cheese, Win Merrells. Win understands that a good cheese needn't be expensive, and travels the UK discovering great-tasting and affordable cheeses you'll love.
Fresh from the meat counter
Introducing meat maestro Julien Pursglove. Master Butcher Julien is passionate about animal welfare, buying British, and getting great-value, quality meat by being clever with cuts.
Take a journey down our wine aisle
Lucy Clements is our resident wine maker. Lucy spends her time sourcing great-value wines from far and wide, and can help you find the perfect wine at a price that's right.
About Live Well For Less
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Over 80 of our stores get strawberries or potatoes directly from local farmers.
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We sell 50% of all Kenya's Fairtrade coffee.
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Our by Sainsbury's Fish Fingers are made with sustainable Atlantic cod fillets.
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All of our fresh eggs meet the RSPCA's Freedom Food criteria.
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Every time you buy Woodland eggs, chicken or turkey we make a donation to the...
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Our authentic products sourced from around the globe.
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We support British farmers by sourcing all of our organic chicken, pork, eggs,...
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Pay our dairy farmers a fair price for their milk.
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Did you know Sainsbury's is officially the no.1 supermarket for British apples...
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Encouraging children to live healthier more active life.
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Helping to encourage children to cook.
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Our Local Charity scheme gives customers and colleagues the chance to work...
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Donating over one million meals to disadvantaged people.
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Our partnership with Comic Relief has been going strong since 1999.
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Making a big difference to disadvantaged people.
Get inspired
Our ranges
Meet Win Merrells
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Our cheese expert introduces some great flavours from Britain and beyond.
Introducing...
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Taste the Difference
Sainsbury's Taste the Difference range has always been about quality ingredients, authentic products and, most of all, fabulous taste.
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Speciality Ingredients
Special ingredients sourced from around the globe.
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Sainsbury's SO organic
There are more than 250 products in our Sainsbury's SO organic range, from tea bags to chicken.
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Nectar
You can collect Nectar points at Sainsbury's, then turn them into treats elsewhere.
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by Sainsbury's
The by Sainsbury's range includes thousands of everyday items that offer the quality you expect from us, at prices you'll love.
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basics
You may be surprised by some of the hidden gems waiting to be discovered in our basics range, like responsibly sourced Scottish salmon.