Live well for less every day with Sainsbury's

We'd like to help you live well for less than you thought at Sainsbury's every day. It's a simple idea, which means offering you great value, quality food. That's why we've developed four ranges so you'll find just what you're after instore: Sainsbury's basics, by Sainsbury's, Sainsbury's SO organic and Taste the Difference. It's also about enjoying time together with family and friends and making the most of life. To help you live well for less than you thought at Sainsbury's, we're working hard behind the scenes to keep positive Sainsbury's values like buying British and Fairtrade at the heart of our business.

Meet our experts

About Live Well For Less

About Live Well For Less

  • Buying British

    Over 80 of our stores get strawberries or potatoes directly from local farmers.

    Buying British

  • Sustainable Fish

    Our by Sainsbury's Fish Fingers are made with sustainable Atlantic cod fillets.

    Sustainable Fish

  • Woodland Trust

    Every time you buy Woodland eggs, chicken or turkey we make a donation to the...

    Woodland Trust

  • Organic Food

    We support British farmers by sourcing all of our organic chicken, pork, eggs,...

    Organic Food

  • Speciality Ingredients Producers

    Our authentic products sourced from around the globe.

    Speciality Ingredients Producers

  • Active Kids

    Encouraging children to live healthier more active life.

    Active Kids

  • Local Charity

    Our Local Charity scheme gives customers and colleagues the chance to work...

    Local Charity

  • Sport Relief

    Making a big difference to disadvantaged people.

    Sport Relief