Taste the Difference Norfolk Black Turkey

Last year the star of the show was our Norfolk Black turkeys. Free-range and slower grown for extra taste and succulence were a real treat for your Christmas table

A Christmas classic

Tasty and good-looking enough to serve roasted on its own. Yet equally delicious dressed with roast potatoes, parsnips, stuffing and Taste the Difference pigs-in-blankets for a really show-stopping centrepiece.

Worth waiting for

You've waited all day for it so why not savour your Christmas dinner slowly with plenty of time for oohs and aahs? A traditional breed, Our Taste the Difference Norfolk Black turkeys are reared on Freedom Food approved woodland farms in East Anglia, with a wonderful rich flavour and extra succulent texture. 

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Getting your turkey

Our instore turkey ordering service will be available again later this year. However, you can pick up a frozen turkey in selected stores along with any of our fresh meat joints or simply buy your groceries online.

Shop online

Did you know...

  • 1

    We sold 66,000 Taste the Difference Norfolk Black turkeys in 2010.

  • 2

    Turkeys were first brought to the UK from North America in the 16th century.

  • 3

    The Norfolk Black is a British breed of turkey, and was first popular in the Victorian era.

The taste of the wild

Safeguarding the natural habitat

Safeguarding the natural habitat

10p from each turkey sold goes to The Woodland Trust, ensuring Britain's woodlands for future generations.

We've been working with The Woodland Trust since 2004 when we first introduced our free-range Woodland eggs. We also sell Woodland chicken and this fine turkey. Every time you buy something from the range you're supporting The Woodland Trust. Together, we've raised more than £1.2 million and helped thousands of school children all across the UK to plant a tree.