Plenty more fish in the sea? According to a 2010 UN report, more than 80% of the world's fish stocks were either fully or over exploited. That's why we're developing responsible sources so you can buy more sustainable fish and sustainable seafood. It means you'll find all your favourites plus tasty alternatives like megrim and coley on our fresh counters instore.
You may be pleased to know that three of our most popular fish (cod, haddock and salmon) are now 'green' rated for sustainability. This means they're all sourced responsibly. We are working hard to upgrade our warm water prawns and yellow fin tuna to green status so you've got a wider choice of sustainable seafood.
When you see the MSC ecolabel on products you can be assured that the seafood comes from a fishery that's well managed, with healthy stocks, and a sustainable impact on the marine environment. You also know that the seafood can be traced from the pack right back to the certified sustainable fishery.
You can also buy delicious alternatives to the most popular fish varieties from us. Why not give coley, plaice or trout a go next time you're shopping?