We've ended Brand Match to bring you lower prices

Brand Match ended on 26 April 2016

Why has Brand Match ended?

We talked to customers around the country.  And they told us that having lower regular prices across the store was more important than Brand Match. 

We believe in clear, simple pricing and over the past 18 months we've been lowering regular prices on thousands of products, removing price promotions like fractions and percentages and reducing the number of multibuys.

Will I still get good value?

By ending Brand Match, we are now investing more in what you tell us matters.

We're putting the money we used to spend on Brand Match towards lower regular prices on our products. And we'll continue to monitor our prices on brands to make sure we stay competitive.

Can I still redeem my Brand Match coupon?

If you received a coupon on or before 26 April this will have the normal two week redemption period.

If you'd like to find out more, or speak to someone about the changes please visit us at Sainsburys.co.uk/BrandMatchHelp.

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If you shopped on or before 26 April you can still check your receipt until 10 May 2016 by using the Brand Match calculator below.

Any questions?

If you're having trouble using Brand Match or have any questions, see our FAQS or call our careline on 0800 63 62 62. Open from 8am - 7pm Monday - Saturday and 10am - 4pm on Sunday.

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