Why has Brand Match ended?
We talked to customers around the country. And they told us that having lower regular prices across the store was more important than Brand Match.
We believe in clear, simple pricing and over the past 18 months we've been lowering regular prices on thousands of products, removing price promotions like fractions and percentages and reducing the number of multibuys.
Will I still get good value?
By ending Brand Match, we are now investing more in what you
tell us matters.
We're putting the money we used to spend on Brand Match towards lower regular prices on our products. And we'll continue to monitor our prices on brands to make sure we stay competitive.
Can I still redeem my Brand Match coupon?
If you received a coupon on or before 26 April this will have the normal two week redemption period.
If you'd like to find out more, or speak to someone about the changes please visit us at Sainsburys.co.uk/BrandMatchHelp.